Guild

How The Guild can help you

The Guild of Property Professionals is a membership organisation with 800 office of the finest independently owned Estate Agents.

Value your peace of mind? Finding the right property partner will make you feel confident in your decisions and cut out any unnecessary stress.

Knowledge

Members of The Guild have access to continuous advanced training to ensure they know the process of moving home inside out. Currently, the property industry is not regulated, but The Guild is working to support agents by providing relevant training, which means you can trust your Guild agent to be your partner in the moving process.

As part of their Membership, agents are invited to complete the Associate Scheme, making them Guild Associates. There is one for Sales and Lettings and it covers the details, legislation and procedures involved.

Each agent within the network is encouraged to take responsibility for their development and, through The Guild's modern virtual learning environment known as The Knowledge Hub, property professionals can monitor their own progress and save content they find helpful.

Integrity

As well as offering training to agents, The Guild now audits all new Members and audits existing Members at random. As part of the process for joining, an office will receive a visit from the in-house compliance officer, who will offer guidance where necessary. If anything which is raised from the initial meeting is not solved within an adequate time frame, their exclusive Member status will be revoked.

In addition, Member offices are able to request a full compliance review at any time - this is a great asset to any Guild agent, and means they are offered all the support they need. The Guild is proud to be working towards a higher standard within the industry.

Results

There are many ways in which Guild Members are committed to delivering you results. Primarily, local independent agents' interests are aligned with your own; they are looking to secure you a sale for the right price within the right timescale. No sale, no fee is a guarantee which The Guild actively promotes.

A key part of achieving the right result is marketing your property effectively. Members have access to a talented team in the Studio who make your property look its best.

The Guild's Park Lane office also has your property on display via touchscreens 24/7. Meaning the lucrative London and investor market are always able to view your property.

The bonus of working with a Guild agent is the cohesive approach to marketing - through magazines, ezines and The Guild's website the entire network is working for you. What's more, buyers and sellers looking to move out of their area can be referred to fellow Guild Members.

Guild Associates

Guild Associates

In 2017, The Guild of Property Professionals was given formal approval for their Associate Scheme from Cambridgeshire Trading Standards.

All staff working for a Guild Member has access to training to help them fulfil their duties to sellers, buyers, landlords and tenants in a professional way. There are two aspects to the scheme: sales and lettings. The Associate Scheme is designed for basic knowledge and entry level sales and lettings where there are 40 modules to complete covering topics from Anti-Money Laundering Regulations to Data Protection.

In addition to the Trading Standards Approved Associate Scheme, Members staff also have access to an Enhanced Training Scheme which is designed to help hone and develop their skills in sales and lettings.

Paul Offley, Compliance Officer at The Guild says, “We are delighted to be working with Cambridgeshire County Council in a co-ordinated Primary Authority Partnership which will help enhance the advice it can provide to its members.”

Iain McKenzie, CEO at The Guild, commented “Trust and confidence is one of the four pillars of strength within The Guild. This not only applies to the relationship we have with our Members, but more importantly our Member’s relationships with their customers. At The Guild we strongly recommend anyone selling their home to use a Guild Member with the associate scheme accreditation.