Buyer demand edges up as market returns to health

Posted on Thursday, April 4, 2024

The City of London has seen the largest quarterly uplift in demand, according to new research from GetAgent. 

The latest market analysis by estate agent comparison site,, has revealed that buyer demand has continued to climb in Q1 2024, up +1% versus the final quarter of last year and returning to the same levels seen at the start of 2023.

GetAgent’s Hotspots Demand Index monitors homebuyer demand across England on a quarterly basis. Current demand is based on the proportion of stock listed as already sold (sold subject to contract or under offer) as a percentage of all stock listed for sale. E.g, if 100 homes are listed and 50 are already sold, the demand score would be 50%.

The latest index shows that no less than 42% of all homes listed for sale across England had found a buyer in Q1 of this year. This marks a +1% increase in buyer demand levels when compared to Q4 2023, with the market returning to the same levels seen during the first quarter of 2023.

Quarterly increases

Perhaps surprisingly, it’s the City of London that has seen the largest quarterly uplift in demand, with a +6% increase versus the final quarter of last year.

West Yorkshire, Leicestershire, Tyne and Wear, Staffordshire, Durham, South Yorkshire and Greater Manchester have also seen some of the strongest quarterly growth in buyer demand levels with a +3% increase.

Annual Picture

The City of London again ranks high with a +4% jump, with Berkshire and Greater London seeing a +3% increase, while Kent, Buckinghamshire, Oxfordshire and Northamptonshire are up +2%.

Hottest spots for buyer demand

Bristol sits top as the nation’s hottest spot for current buyer demand, with 62% of all homes listed for sale having already been snapped up by buyers.

Berkshire (49%), Tyne and Wear (48%), South Yorkshire (48%), Wiltshire (48%) and Bedfordshire (48%) are also home to some of the highest current buyer demand levels across the nation.

Co-founder and CEO of, Colby Short, commented: “With transaction volumes looking pretty bleak still, all of us in the industry are looking further up the funnel for signs of better things to come. Thankfully the buyer demand figures paint a reassuring picture.

"Not only is the percentage of stock with a sale agreed higher than last year, stock levels are also higher. These increases should compound nicely to produce some positive transaction and revenue figures later on this year which the industry is desperate for.”

Via @PropertyReporter