Trooping of the Colour: Pomp premium stands at a staggering 122%

Posted on Friday, June 9, 2023

This Saturday will see the Trooping of the Colour taking place to honour the King’s birthday, with over 1,400 taking part in a parade which will move from Buckingham Palace, along The Mall to Horse Guards Parade, Whitehall and back again. New research reveals how much Royal fans could expect to pay should they wish to avoid the crowds and watch from their own window.

The event draws huge crowds every year, but for the very best chance of securing a spot, Benham and Reeves have looked at just how much you have to spend in the current market for a chance of watching the Trooping of the Colour from the comfort of your own home, as well as which London barracks are leading the charge when it comes to current property values.

The event draws huge crowds every year, but for the very best chance of securing a spot, Benham and Reeves have looked at what it currently costs to purchase a property along the route.

The research shows that on average, a property in a postcode that borders the Trooping of the Colour route commands £1.16m in the current market. That’s 32% more than the average house found across the City of Westminster and 122% higher than the London average.

Trooping the Colour property values are at their highest across the prestigious SW1A postcode, which covers Buckingham Palace, Green Park, St James’s Park, the southern border of the Mall and Whitehall.

The average home in the postcode currently commands £1.18m, while the average property price in the SW1Y postcode along the northern stretch of The Mall is £1.14m.

However, even the most prestigious pockets of the London market can’t avoid cooling market conditions. But while the average house price in Westminster has fallen by -6.2% over the last year, property values in postcodes along the Trooping of the Colour route have seen a reduction of just -1.3%.

Of course, there is a select section of Londoners who needn’t worry about the high price of purchasing close to The Mall - the soldiers themselves. At an average of £1.14m, homes surrounding the Wellington Barracks in the SW1H postcode are some of the highest of all London barracks.

In fact, just the Hyde Park Barracks is home to a higher average house price, with properties in the SW7 postcode commanding £1.96m, having also seen the highest annual rate of growth at 8.6%.

Director of Benham and Reeves, Marc von Grundherr, commented:

“The Trooping of the Colour is not only a celebration of the monarch but a celebration of all that’s Great about being British and the pomp and pageantry draw huge crowds from all over the world.

"However, if you want to make The Mall your permanent home you will need pretty deep pockets. In fact, the surrounding area is so exclusive that homes rarely enter the market and, when they do, they sell for tremendous sums with the sale usually conducted privately.

"Even those looking to purchase within the wider postcodes that form this prestigious part of town will spend well over double the London average, that is unless you're stationed within the Wellington Barracks.”

Via @PropertyReporter